Mobile World Congress is the world’s largest exhibition for the mobile industry, featuring hundreds of exhibitors and conferences with prominent executives from varied backgrounds, including: Mobile Network Operators, device manufacturers, technology providers, vendors and content owners.
Organized by the GSMA and held in Barcelona, this premier event is a calendar highlight for any business in the mobile industry - and 2016 was no exception.
This year was the largest on record with more than 100,000 attendees from more than 200 countries and the beautiful, seaside Barcelona truly turned it on with 17+ degree weather most days.
The big attraction of course was the event itself, held at the Fira Gran Via with exhibitors spread out across eight halls. We had a team of seven in attendance, meeting with various OEMs, enterprises, CSPs and channel partners both at our booth, as well in our separate meeting room.
The following is our team summary of the week that was for EMnify.
EMnify at MWC
Prior to the show kicking off we announced the general availability of our Mobile Core Network platform, EMcore. This generated keen interest from various industry players, analysts and media who stopped by our booth to find out more.
Throughout the course of the event we also launched:
- EMtrust - our eUICC management and provisioning platform
- EMconnect - our bundled connectivity and service management platform, in conjunction with our consumer-app, EMpower, for subscription and billing management.
Both EMtrust and EMconnect are industry-first services and were of keen interest to all we presented the solutions to. Noteworthy analyst and media mentions include:
- Machina Research analyst, Emil Berthelsen, touting our platform as an interesting new connectivity service
- Moor Insights & Strategy analyst, Christopher Wilde, cited us as having great innovation
- Key media such as Connected World, TMC Net, IoT Business News and Wireless Week all included our launches in their pre and post show reports.
We met with more than 150 organisations - from media and analysts, to enterprises and channel partners. Through our talks with these organisations and exploring the exhibit halls, we gained some invaluable insights into the state of the mobile industry, what’s to come and what to watch for.
Here’s our summary of the biggest news, trends to watch for and companies doing cool things.
EMnify’s MWC insights
Just like the Consumer Electronics Show in Las Vegas earlier this year, the Internet of Things was one of - if not the most - hot topic at MWC.
We saw a lot more visibility and conversation around Machine to Machine and IoT technologies this year and there were more connected “things" on display than ever. The main message seemed to be that everything that can be connected will be connected - and sooner rather than later. We also saw more use cases evolving across an array of industries - from consumer to agriculture to channel partners/CSPs - and the the infrastructure to support those connections is evolving along with it.
On the consumer side, personal tracking, particularly for safety, is becoming more and more relevant. From pet locators, to child trackers or medical monitors, particularly for the elder, both fitted with emergency calling/messaging functions. The general public is becoming more concerned with the ability to keep in touch and watch over their loved ones, no matter where they are in the world.
One company working in this space that we met with was Yepzon; a small wearable GPS locator for tracking people, pets and things using its mobile app. We were very impressed with the app they created which allows its users to control and monitor the device - and the precious assets its attached to - in real time.
On the network/provider side, we saw more CSPs realizing that there is now a need to base a connectivity offering on a flexible, scalable mobile core, such as our EMcore offering. This is because customers are demanding the flexibility to add/remove assets or adapt connectivity rules in real time as their businesses grow and adapt to market demands.
2016 has been dubbed the year for IoT and based on the varied innovations we saw on display at MWC, we have no doubt it is.
As exciting a time as it is for the M2M and IoT industries, there are still some key considerations that need to be kept top of mind when initiating IoT ventures, such as: which connectivity method is best and how secure are my devices and data. These are two key topics we will focus on in upcoming blogs.
If you have any questions about the IoT and M2M industries in the meantime, or if you would like to know more about our platform and what it can do for your business, don’t hesitate to contact us. Our team is always happy to help and offer advice.
Until next time, stay connected!
Your EMnify team.